MPDBA/HR 204SOLVED ASSIGNMENT HELP 2016-17
Product Details: MPDBA/HR-204 MARKING MANAGEMENTASSIGNMENT HELP
Product Name: MPDBA/HR-204 MARKING MANAGEMENT
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2016-17
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
MPDBA/HR-204 MARKING MANAGEMENT
Assignment-1
1.Explain the significance of marketing information system. Give an overview of marketing research process
2.What is market segmentation? Explain the bases for market segmentation
3.Explain the influence of Family on the purchase behaviour of consumers with reference to purchase of evening out side food
4.“In India social class play considerable role in shaping consumer behaviour.” Elucidate
5.Explain the product life cycle stages and their implication
Assignment-2
6.Explain various stages involved in new product development
7.Elucidate the factors that influence pricing decisions
8. i) How are products priced under different competitive conditions?
ii) Detergent X is priced at Rs 2.19 for 32 ounces whereas detergent Y is priced at Rs.1.99 for 26 ounces. Which brand is more attractive? Assuming equal quality which has better value? Is there a psychological reason to price this way?
9. Explain various sales forecasting methods with appropriate examples
10. Why do we need to give training to our sales personnel? Describe the criteria for proper evaluation of a training programme.
