Course Code : MS-423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Explain the concept of 'Marketing Mix' for financial services? Discuss the importance of the seven 'Ps' in the context of marketing of Banking services.

2. Explain the various sources of long - term finance that are available for meeting the cost of projects in India.

3. What are the general objectives behind pricing of products and services by Banks? Discuss the various approaches adopted by banks for pricing their product 

4. Explain the benefits of Life Insurance and discuss the factors which influence marketing strategies in the insurance sector.

5. What is 'Internet Banking’? Explain the benefits of Internet Banking.