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Nalanda UNIVERSITY PGDFM AND PGDMM BOOKS FULLY SOLVED

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BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-I (Financial Decision Making)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. What are finance funcitons? Explain.

 

  1. Discuss the different types of investment decision.

 

  1. Define leverage. Discuss its types.

 

  1. Define Capital Structure. Discuss its components.

 

  1. Define Dividend. Discuss the different forms of dividend.

 

  1. Explain Walter’s dividend relevance theory.

 

  1. What is Share? Discuss different types of share.

 

  1. Discuss merits and demerits of debenture.

 

  1. Define short term financing. Discuss trade credit as a spontaneous source of financing.

 

  1. Define the concept of bank financing. Discuss the different forms of bank finance.

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-I (Working Capital Management)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. What do you mean by prime lending rate? How is it determined?

 

 

  1. What is the differfence between gross working capital and net working capital? Describe the factors affecting determination of working capital.

 

  1. What is working capital? Explain the components of working capital.
  2. Discuss the internal and external factors affecting flow of cash.

 

 

 

  1. Describe different aspects of working capital management.
  2. Delineate the important components of receivable management system.

 

  1. What is meant by 'Liquidity'? What factors affect liquidity? Explain the effects of liquidity.

 

  1. Discuss the effects of inflation on working capital.
  2. How does a bank provide credit to business units? Explain.
  3. Why do firms hold inventory? Describe the components of an inventory system.

 

 

EXAMINATION PROGRAMME-2017 (Revised)

Post Graduate Diploma in Financial Management.

clip_image004.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-II (Working Capital Management)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. What is working capital? Discuss its importance.

 

  1. Discuss in brief the different areas of working capital managements.

 

  1. Discuss criterion for estimation working capital of any business firm.

 

  1. Discuss the factors affecting working capital policy.

 

  1. What is the role and need of liquidity in business? Discuss and explain the functions of cash management.

 

  1. Discuss the merits and demerits of ‘too-liberal’ and ‘too-strict’ credit sales policy.

 

  1. What are the main objectives of inventory management? How can a financial manager achieve these objectives?

 

  1. Discuss long term sources of working capital.

 

  1. What is a commercial paper? Discuss its advantages and disadvantages.

 

  1. What is bank financing? Discuss the different forms of bank financing.

 

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-II (Capital Investment and Financing)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Examine the main principles of financial decisions.
  2. Examine the factors influenceing financial engineering.
  3. Write an essay on the development of banking sector in India.
  4. Write an essay on Corporate governance and investor service.
  5. Discuss the process of estimating cash flow for Capital budgeting.

 

  1. What is dividend? What points should a company consider while determining dividend policy? Explain.

 

 

  1. What is Control? What are its objectives? Throw light on the characteristics of a good control system.

 

  1. What is lease finance? Under what circumstances it is cheaper than other sources of finance?

 

 

  1. Define Company and describe its sources of finance.
  2. Throw light on the importance of Capital market. What are its components? Explain.

clip_image006.jpgclip_image006.jpg

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-III (Management Control System)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. What do you understand by management control system? What are tis basic elements? Why management control system is important for an organisation?

 

  1. Expalin the factors that affect design of management control system.

 

  1. What do you mean by responsibility center? What are its nature and purpose?

 

  1. Discuss different types of budgets in details.

 

  1. Discuss in details various types of audits.

 

  1. Describe various methods of project planning and scheduling.

 

  1. What are the advantages of participative management? How the resistance to the participative management process be tackled?

 

  1. Expalin different methods of transfer pricing.

 

  1. Discuss break even analysis in detail.

 

  1. Describe various techniques used in management control of operations.

 

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-III (Management Control System)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. Describe the features of a successful investment policy.
  2. Discuss different aspects of corporate level strategy.
  3. What do you mean by profit sharing system? Throw light on its objectives and mechanism.

 

 

  1. For what reasons delegation of authority and assignment of responsibility are essential? Explain.

 

 

  1. State the difference between Capital budgeting and revenue budgeting. What factors should be taken into consideration in connection with Capital budgeting?

 

  1. Explain the framework of performance managemetn system.
  2. What is investment centre? Describe its objectives.
  3. Describe the nature, scope and objectives of management control system.
  4. What is flexible budgeting? What are its limitations? Explain.

 

 

  1. What is budgeting? Drow distinction between programme budgeting and performance budgeting.

 

 

EXAMINATION PROGRAMME-2017 (Revised)

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-IV (Security Analysis and Portfolio Management)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. What is investment? How it differes from speculation?

 

  1. What is preference share? Throw light on different kinds of preference share.

 

  1. Define secondary market and throw light on its relationship with primary market.

 

  1. Explain various elements of settlement cycle carry forward system.

 

  1. Discuss market inefficiencies of efficient market theory.

 

  1. Explain various demensions of financial analysis.

 

  1. Differential traditional portfolio analysis from modern portfolio analysis.

 

  1. Discuss the significance of Beta in protfolio.

 

  1. What do you understand by Capital Market Theory? Explain its assumptions.

 

  1. Discuss the arbitrage pricing theory.

 

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

  

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-IV (Security Analysis and Portfolio Management)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. Discuss any one model of portfolio selection.
  2. Examine critically the concept of mutual fund. How far mutual funds have been successful in India?

 

  1. Wrtie an essay on the origin and growth of Stock Exchange market in India.
  2. What do you mean by market efficiency? What are its different forms?

 

  1. Exmaine the valuation methodologies generally used by investors of preference and equity shares.

 

  1. Discuss various elements of investment environment.
  2. What is meant by security? What are its different types? How security analysis is conducted?

 

 

  1. What are the various concepts of portfolio return? Describe methods of calculating portfolio return.

 

  1. Explain investmetn-decision process.
  2. Discuss ‘DOW’ theory. What are its main features?

 

EXAMINATION PROGRAMME-2017 (Revised)

Post Graduate Diploma in Financial Management.

clip_image004.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-V (International Financial Management)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Discuss the importance of International Financial Management.

 

  1. Critically examine the role of World Bank in providing finance to multinational corporation.

 

  1. Discuss the factors affecting exchange rate.

 

  1. What is foreign exchange market? Discuss the participants of exchange market.

 

  1. What is exchange rate? How is it determined?

 

  1. Write an essay on currency options in India.

 

  1. Discuss the different aspects of swap management.

 

  1. What is the concept of FDI? Discuss the strategy for FDI.

 

  1. Discuss financial and non-financial factors in capital budgeting.

 

  1. Discuss the different aspects of cash management.

 

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-V (International Financial Management)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. What do you mean by international financial management? Describe its salient features.

 

 

  1. Critically examine the comparative cost theory of international trade.
  2. Discuss the impact of foreign exchange reserve and balance of payments on exchange-rate.

 

 

  1. What is meant by multinational-corporation? Discuss its merits and demerits for a country like India.

 

  1. Explain institutional arrangement of export and import finance in India.
  2. Write an essay on the Debt-Crisis of Developing Countires.
  3. What is 'Letter of Credit'? What is its importance in Financing Export Trade of a Country? Explain.

 

  1. Throw light on the trends in India’s balance of payments in recent years.
  2. Discuss the sources of institutional finance for growth of international trade.

 

 

  1. Write notes on any two of the following:

(a)

International Exchange Market

 

(b)

Foreign Direct Investment

 

(c)

Fixed and floating exchange-rate

 

 

EXAMINATION PROGRAMME-2017 (Revised)

Post Graduate Diploma in Financial Management.

clip_image004.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-VI (Management of Financial Services)

 

NEW

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Distinguish between capital market and money market.

 

  1. Explain meaning and concept of derivatives. Discuss trading framework of derivative market.

 

  1. Define SEBI. Discuss its functions.

 

  1. Describe in brief the financial services of financial institutions.

 

  1. Define Marchant Bankers. Discuss the functions of Marchant Bankers.

 

  1. Discuss the roel of Housing Development and Finance Corporation.

 

  1. What is factoring? Discuss the types of factoring.

 

  1. Describe in brief the methods of Venture Capital Financing.

 

  1. What is stock exchange? Discuss the organisation and functions of stock exchange.

 

  1. Discuss the role of international monetary fund.

 

 

 

EXAMINATION PROGRAMME-2017 (Revised)

 

Post Graduate Diploma in Financial Management.

clip_image002.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Financial Management (PGDFM)

 

Paper-VI (Management of Financial Services)

 

OLD

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

 

  1. Discuss the impact of information revolution on financial services.
  2. Discuss the role and need of regulations in a free market economy.

 

  1. Throw light on the role of regulations in a free market economy.

 

  1. Write an essay on rapid growth of Mutual Fund in India.

 

  1. What are Financial Services? Describe various types of financial services.

 

  1. Discuss the various strategies of managing risk.

 

  1. Describe various steps in the process of portfolio management.

 

  1. What are the functions of Stock Exchnage Market? Explain.
  2. Define capital market and describe its participants.
  3. What is insurance? Describe its objectives and functions.

 

 

EXAMINATION PROGRAMME-2017 (Revised)

Post Graduate Diploma in Financial Management.

clip_image008.jpg

 

Date

 

Paper

 

Time

 

Examination Centre

25/4/2017

 

PGDFM Paper -I

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

27/4/2017

 

PGDFM Paper –II

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

29/4/2017

 

PGDFM Paper –III

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

01/5/2017

 

PGDFM Paper –IV

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

03/5/2017

 

PGDFM Paper –V

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

05/5/2017

 

PGDFM Paper -VI

 

3.30 to 6.30 pm

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

  

Nalanda Open University

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

Paper-I (Fundamentals of Marketing Management)

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Define Marketing Management ? What are the importance of Marketing Management.

 

  1. Describe the functions of a Marketing Manager.

 

  1. Write an essay on the evolution of Marketing System.

 

  1. Discuss the role of Corporate Sector in Marketing.

 

  1. Define Branding. What are its advantages ?

 

  1. Describe the role of discount, Rebate etc. in price determination.

 

  1. Define retailer. Explain the different types of retailers.

 

  1. What is marketing planning ? Explain the concept of market opportunity.

 

  1. What do you mean by advertising decision and what are the different methods of advertising.

 

  1. Write notes on any Two of the following :–

 

(a)         Marketing Product and market choices

(b)         Marketing Strategies

(c)         Product Mix

 

EXAMINATION PROGRAMME-2017

 

Post Graduate Diploma Courses

PGDMM

clip_image010.jpg

Date

 

Paper

 

Time

 

Examination Centre

01/3/2017

 

PGDMM, Paper-I

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

PGDMM, Paper-II

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

PGDMM, Paper-III

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

PGDMM, Paper-IV

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

PGDMM, Paper-V

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

PGDMM, Paper-VI

 

8 to11 A.M

 

Nalanda Open University, Patna

 

 

 

 

 

 

 

 

  

(c)  Lifestyle Marketing

 

(b)  Cognitive dissonance

 

(a)  Self-Concept

 

 

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Nalanda Open University

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

Paper-I (Consumer Behaviour)

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Explain the importance of consumer behaviour in marketing programmes.

 

  1. How does an urban consumer differ from rural consumer in similar buying needs? Explain.

 

  1. Discuss Trait theory of personality in the context of consumer behavior.

 

  1. What is meant by subliminal perception? Explain the techniques of subliminal perception.

 

  1. What is consumer attitude? Explain the inter-relationship among consumer attitude, beliefs and purchase intentions.

 

  1. What do you understand by the term ‘Memory’? Explain its structure and functions.
  2. What is the concept of learning? Describe the operant conditioning theory of learning.

 

  1. Describe various models for study of Consumer behaviour.
  2. What do you mean by buying decision? How does personality of consumer affect buying decision?

 

  1. Write notes on any Two of the following :

 

 

EXAMINATION PROGRAMME-2017

Post Graduate Diploma Courses

PGDMM

clip_image010.jpg

Date

 

Paper

 

Time

 

Examination Centre

01/3/2017

 

PGDMM, Paper-I

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

PGDMM, Paper-II

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

PGDMM, Paper-III

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

PGDMM, Paper-IV

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

PGDMM, Paper-V

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

PGDMM, Paper-VI

 

8 to11 A.M

 

Nalanda Open University, Patna

 

  

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BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-II (Consumer Behaviour)

 

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry equal marks.

 

  1. What do you mean by Consumer Behaviour ? Explain the importance of consumer behaviour in marketing programme.

 

  1. What is Market Segmentation ? Explain the process of Segmentation.

 

  1. What is meant by ‘Perception’ ? What factors influence perception ? Explain.

 

  1. What do you understand by the term ‘Personality’ ? Explain the various determinants of personality.

 

  1. How family life-cycle affects the Consumer Behaviour ?

 

  1. What are the psychological factors affecting consumer buying behaviour ?

 

  1. Explain the characteristic of Opinion Leadership.

 

  1. Throw light upon Economic model of consumer behaviour.

 

  1. What is Consumerism and discuss the changing role of women in assessing consumerism.

 

  1. Discuss the main provision of Consumer Protection Act, 1986.

 

 

 

EXAMINATION PROGRAMME-2017

 

Post Graduate Diploma Courses

PGDMM

clip_image012.jpg

Date

 

Paper

 

Time

 

Examination Centre

01/3/2017

 

PGDMM, Paper-I

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

PGDMM, Paper-II

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

PGDMM, Paper-III

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

PGDMM, Paper-IV

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

PGDMM, Paper-V

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

PGDMM, Paper-VI

 

8 to11 A.M

 

Nalanda Open University, Patna

 

  

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Nalanda Open University

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

Paper-II (Sales and Distribution Management)

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Describe the qualities of a good sales personnel.
  2. What is meant by 'selection'? Discuss the various tools of selection of salesman.

 

 

  1. What are the objectives of communication? Explain written and verbal communication. What are the differences between the two?

 

 

  1. Discuss the importance of training for sales personnel and explain training process in detail.

 

 

  1. What is compensation? Discuss types of direct and indirect compensation.

 

 

  1. Explain different types of sales quota. How quotas are fixed?

 

 

 

  1. “Sales exhibition has become a focal poit in modern retailing.” Discuss.

 

 

  1. What is job analysis? Throw light on the importance of job analysis for better management of sales force.

 

 

  1. What are the components of strategy formulation in sales Management? Explain.

 

 

  1. Write notes on any Two of the following :–

 (a)

Sales Management Audit

 

(b)

B.D.I

 

 

 

 

(c)

Compensation Package

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EXAMINATION PROGRAMME-2017

 

 

 

 

Post Graduate Diploma Courses

 

 

 

 

 

PGDMM

 

 

 

Date

 

 

Paper

 

 

Time

 

Examination Centre

01/3/2017

 

 

PGDMM, Paper-I

 

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

 

PGDMM, Paper-II

 

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

 

PGDMM, Paper-III

 

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

 

PGDMM, Paper-IV

 

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

 

PGDMM, Paper-V

 

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

 

PGDMM, Paper-VI

 

 

8 to11 A.M

 

Nalanda Open University, Patna

                     

clip_image006.jpgclip_image006.jpgclip_image006.jpgclip_image006.jpgclip_image006.jpg

 

  

 

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BUY PGDMM BOOK FULLY SOLVED

 

  

 

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BUY PGDMM BOOK FULLY SOLVED

 

Nalanda Open University

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

Paper-III (Marketing Cimmunication and Advertising)

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. What is advertising? Highlight its importance.

 

  1. What are the different types of corporate advertising?

 

  1. What are the different types of sales promotion?

 

  1. Compare comparative advertising in Australia and Argentina.

 

  1. Discuss the role of creativity in marketing communication.

 

  1. How will you allocate your advertising budget?

 

  1. What are the departments of advertising agency?

 

  1. Describe the process of DAGMAR.

 

  1. Highlight the importance and relevance of marketing information systems.

 

  1. Write notes on any two of the following :–

 

(a)         Logical appeals

(b)         Media planning

(c)         Event marketing

 

EXAMINATION PROGRAMME-2017

 

Post Graduate Diploma Courses

PGDMM

clip_image012.jpg

Date

 

Paper

 

Time

 

Examination Centre

01/3/2017

 

PGDMM, Paper-I

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

PGDMM, Paper-II

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

PGDMM, Paper-III

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

PGDMM, Paper-IV

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

PGDMM, Paper-V

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

PGDMM, Paper-VI

 

8 to11 A.M

 

Nalanda Open University, Patna

 

  

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BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

Paper-III (Product Management)

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Explain the concept of Brand Equity and examine various methods of brand valuation.

 

  1. Explain product obsolescence. What are its causes?
  2. Describe sales forecasting. How can it be used for economic analysis of a new product?

 

 

  1. Explain the term 'product-line' and 'product-mix'. What factors affect product-line decision?

 

  1. What do you mean by product-mix? What factors influence change in product-mix?

 

  1. Explain the concept of product portfolio analysis and throw light on its importance in decision-making.

 

  1. What are the main objectives of price determination? Describe the methods of pricing.

 

  1. What is product planning? Throw light on the traditional view point about product planning.

 

 

  1. What is product life-cycle? Explain what measures can be taken for extending the life-cycle of a product.

 

  1. Write notes on any two of the following :–

(a)         Advertising strategy

(b)         Shopping and speciality

(c)         Test marketing

 

EXAMINATION PROGRAMME-2017

Post Graduate Diploma Courses

PGDMM

clip_image010.jpg

Date

 

Paper

 

Time

 

Examination Centre

01/3/2017

 

PGDMM, Paper-I

 

8 to11 A.M

 

Nalanda Open University, Patna

02/3/2017

 

PGDMM, Paper-II

 

8 to11 A.M

 

Nalanda Open University, Patna

04/3/2017

 

PGDMM, Paper-III

 

8 to11 A.M

 

Nalanda Open University, Patna

06/3/2017

 

PGDMM, Paper-IV

 

8 to11 A.M

 

Nalanda Open University, Patna

08/3/2017

 

PGDMM, Paper-V

 

8 to11 A.M

 

Nalanda Open University, Patna

10/3/2017

 

PGDMM, Paper-VI

 

8 to11 A.M

 

Nalanda Open University, Patna

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-IV (Sales, Distribution and Retail Management)

 

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksadsvad  leku  gSa  A

 

  1. What do you understand by recruitment and selection ? Discuss the sources of recruitment.

 

  1. Describe various motivational theorics.

 

  1. Discuss the relationship between channel management and the marketing mix.

 

  1. What do you mean by Sales-person and Sales-force ? How these two have become so important in success of firm ?

 

  1. Describe the characteristics of a Compensation plan ?

 

  1. What do you understand by retail management ? What are the various types of retailers ?

 

  1. Describe in detail about the foreign direct investment of retail in India ?

 

  1. What is Store planning ? How it works ?

 

  1. Describe in detail about Store employees evaluation ?

 

  1. Write notes on any two of the following :–

 

(a)         Electronic and non-store retailing

(b)         Merchandise Management

(c)         Store Management

 

 (d)                               

(e)                               (c) Components of Political Risk

(f)                                 

(g)                               (b) International Marketing and Foreign Trade

(h)                                

(i)                                (a) Cultural analysis of foreign market

 

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BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-IV (International Marketing)

 

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

 

  1. Define International marketing. What are its characteristics?
  2. Write an essay on international advertising scenario.
  3. Explain the main sources of funds available to an exporter.

 

  1. Describe main import and export documents briefly.
  2. Discuss the objectives and functions of International Monetary Fund (IMF).
  3. Draw distinction between the following :

 

(a) Global and Domestic Marketing           

 

(b) Direct and Indirect Distribution Channel      

 

  1. Explain various combinations of Communication Strategies available of global market.

 

 

 

  1. Discuss the impact of export-import policy on international marketing.
  2. What do you understand by international marketing research? Explain its scope.
  3. Write notes on any two of the following:

 

  

 

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BUY PGDMM BOOK FULLY SOLVED

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-V (Marketing of Services)

 

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. Discuss the technological support for effective services marketing.

 

  1. What is the role of CRM (Customer Relationship Management) in delivering a customer relationship strategy?

 

  1. What do you mean by developing services for specific segments? What is the distinction between important and determinant attributes in consumer choice decisions?

 

  1. Explain the basic services package. Discuss its essential elements.

 

  1. Explain criteria for good service quality.

 

  1. Discuss the pricing implications of different cost analysis.

 

  1. Describe the role of personal selling in service communications. Give examples of three situations in which you have encoutered this approach.

 

  1. Explain the importance of e-commerce in the field of service distribution.

 

  1. Explain marketing mix as a tool of marketing strategy.

 

  1. Write notes on any two of the following:

 

(a)  Micro Segmentation

(b)   Objectives of Service Pricing

 

(c)  Location and Time of Delivery

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-V (Marketing of Services)

 

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. What do you understand by international marketing of services? Explain the measures for promoting international marketing of services.

 

  1. Discuss the relevance and role of 'Physical Evidence' in marketing of services.

lsokvksa ds foi.ku esa ^HkkSxksfyd izek.k* dh izklafxdrk vkSj Hkwfedk dh foospuk dhft, A

 

  1. Explain the term 'yield management' and discuss the importance of yield management for hotel industry.

 

 

  1. Explain the factors affecting the determination of prices of services. How price determination of services differs from price determination of goods?

 

  1. Discuss the changing scenario of Indian Banking Industry.
  2. Write an essay on the contribution of service sector to India’s international trade.

 

  1. What is the nature of trousim as a service industry? Describe the factors affecting demand and supply of tourism.

 

 

  1. Explain consumer behaviour in the context of financial services. Explain influence of family on buying behaviour.

 

 

  1. "Services have a number of unique characteristics that make them different from product." Discuss this statement.

 

 

  1. Write note an any Two of the following :-

 

(a)        International marketing and Interactive marketing

 

(b)        Core services and Supporting services

(c)         Experience quality and Credence quality

 

  

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-VI (International Marketing)

 

(NEW)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

  1. Explain the benefit of International Marketing.

 

  1. What is political environment ? Is it country specific, firm specific or both ? What are its major components ?

 

  1. Differentiate between a free trade area and a common market. Explain the marketing implications of the diffeences.

 

  1. Explain the role of analysis of Entry Strategies.

 

  1. What were the purposes for which IMF and world Bank were established ?

 

  1. What do you mean by Market Research ? Discuss its nature and scope of marketing research.

 

  1. Explain in brief the functions of the World Trade Organisation. What are the major principles of multilateral trading system ?

 

  1. Discuss the export-import procedures.

 

  1. What is the role of a service institutions in international trade ? Comment.

 

  1. Write notes on any two of the following :–

 

(a)  European Monetary System

(b)   Research Design

(c)  Import licening procedures

 

  

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

Nalanda Open University

 

Annual Exam-2017

Post Graduate Diploma in Marketing Management (PGDMM)

 

Paper-VI (Management of Marketing Communication & Advertising)

 

(OLD)

Time: 3.00 Hrs.                                                                                                                                            Full Marks: 80

Answer any Five Questions. All questions carry euqal marks.

 

fdUgha  ik¡p  ç'uksa  ds  mÙkj  nhft,  A  lHkh  ç'uksa  ds  vad  leku  gSa  A

 

  1. Describe the characteristics and advantages of direct marketing.
  2. What are the advantages of print media and television for a hotel proprietor of

 

national repute? Discuss.

  1. What is meant by marketing communication? Throw light on its importance and

 

advantages.

  1. What is the difference between sales promotion and personal selling? Explain the situations under which sales promotion schemes and personal selling are more effective than mass media advertisement.

 

  1. Define innovation and creativity and throw light on their respective features.

 

  1. What do you mean by creative association? Describe various kinds of creative association with examples.

 

  1. Describe the changes taking place on the horizon of Indian media in recent years.
  2. What  is  meant  by  public  relations?  Distinguish  between  public  relations  and

 

advertising.

  1. How does promotion differ from marketing communication? Explain elements of promotion mix.

 

  1. Write shorts notes on any two of the following:

 

(a) Message Design and positioning           

 

(b) Positioning of Advertising Agency       

 

(c) Social Marketing Communication          

 

 

 

BUY PGDFM BOOK FULLY SOLVED

 

BUY PGDMM BOOK FULLY SOLVED

 

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